At Coolerbooks, we want to bring you simplicity and value. Some ebook stores actually make a loss on some of the titles they sell, we do not think this is a good way to stay in business. You do have a choice, please go and buy these ebooks on our competitors sites. We offer a very simple model, 20% off list price on everything , 25% if you are a COOL-ER owner. That is why we show the list price and our price when you click on a book. We will also have promotions and offers from time to time, watch the ebookstore or register with us to receive alerts and special offers. For more details about book and ebook pricing, please read the further information below.
Traditionally, physical books have followed quite a simple pattern. A brand new book is launched in hard back at a relatively high price, then the paperback launches at a lower price and a while later the price drops again. As ebooks are a relatively new media, they are usually launched at the same time as the hard back and are currently following the same pricing pattern.
Over time, ebooks will grow in popularity and we hope that this pricing model is changed as the costs of physical book production are reduced. At present, every title from a publisher is sold at a discount to list price. Our commitment to clear, simple pricing brings the majority of that discount to you, our customer. However, we do need to run our sites and make a profit so that we can continue to bring you the best products and service.
Publishers claim that a big proportion of their costs are in management and promotion and on the whole, we agree. Remember, for every big name author, there are hundreds, even thousands of lesser known ones. The royalty from selling books is their income and we wish to support that so they can write more books, for you to buy, and so on. We hope that the cost of ebooks will drop over time and, as it does, we will be able to reduce our prices to you.
For these reasons, we will never sell a book at a loss, we hope you understand why! You do have a choice of where you buy your ebooks, just as you do with traditional printed books. We hope you like our approach and we greatly value your business. At the same time, we encourage you to use your freedom of choice!
